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Perfect partnership in Bassano del Grappa. - - ph. Leonardo Nave www.casabottega.eu/

Sear's Bassano - New collections in store. - - ph. Leonardo Nave www.casabottega.eu/

The invention of denim, specifically denim jeans, is deeply knotted and convoluted. There is not necessarily a perfect, certain answer. The same could be said about the question of which country makes the best denim. But the fact that what separates the biggest pillars and player in the denim community – the United States and Japan – is mainly a matter of personal taste, still has not stopped people from debating the virtues of Japanese versus American made denim. The thing is, the histories of American and Japanese Denim are woven together, tightly. For the last half century, they’ve fired salvos of invention to one-up the other, drawing from one another and influencing each other. At one point, Japanese and American denim was largely the same. Since then, the last 50 years have been a tale of divergent evolution, with Japanese denim stepping dramatically outside of the United States’ shadow, and into their own denim identity. The denim community is dominated by these two countries. But the history of the cotton twill textile precedes both nations – by a wide margin.

We follow six individuals from different walks of life (and parts of the world) as they tell us why they make Levi’s® a part of their lives. In Part One we meet Shawn, a retired pro bull rider from New Mexico; Sinade, a carpenter from New York; and Pedro, an artist and architect from Mexico City. These three individuals could not be more different, but one common trait among them is their love of the Levi’s® brand.Through personal accounts of their favorite products, we get to see what it means to them to “live in Levi’s.”